There are certain words, and actions, that society decides are inappropriate in some situations. Like saying "bloody" in England, talking on a cell phone at dinner, wearing yellow to a wedding in Bangladesh (I made that one up, but you get the idea.) These are voluntary rules, namely manners.
Following these rules is a symbol of respect, politeness, civilization. I think we should have such rules, even when they have no practical sense at all, so that we actually *have* ways to signal mutual respect.
And some people feel that all rules must be broken, to prove that they are hip or artists or something, even and especially if that will outrage others. Like the "Piss Christ" art thing, doing whatever it takes to offend. As all the old offenses have been used up, some people have to ratchet things up to stay ahead of the game.
John