Major advertising companies are looking at resetting their focus from the Coastal Cities' version of the American Dream:
Looks like Trump isn't the only one reaching out to Flyover Country...
Mark L. Fergerson
I never understood why the "target demographic" for seems to always be the 20-30s kids, when they have no money. I'd think the mad men would tend to target people with money. As the article points out, they haven't been very bright.
The twenty- and thirty-year-old demographic may not have as much money as older people, but some of them have fewer commitments and more disposable income.
And they are more willing to spend money on stuff that they haven't spent money on before.
Krw's thinking has ossified to a remarkable extent, and money spent on persuading him to buy anything he hadn't bought before (as a opposed to a brighter, shinier version of the same old stuff) would be wasted.
-- Bill Sloman, Sydney
The young are more impressionable.
The young haven't seen decades of promises that shiny new baubles will make you into a happy person.
Not just krw, of course.
What does that matter if they don't have the money to buy what you're selling?
People still buy things. There are a lot of new cars still sold, and mostly to people with money.
Slowman is so far down the dementia path that he hasn't been employable for a couple of decades.
rom the Coastal Cities' version of the American Dream:
79687543y...
spersuading him to buy anything he hadn't bought before (as a opposed to a brighter, shinier version of the same old stuff) would be wasted.
Krw does like to think this. He hasn't got any evidence to support it - not that he understands what "evidence" might be.
I haven't had a paid job since 2003 (which is only one decade ago) but I'm currently the editor of the newsletter for the NSW branch of the IEEE, whic h doesn't pay anything and is potentially dementia inducing, but doesn't se em to have done enough damage yet for the rest of the committee to have sta rted searching for another volunteer to do the job.
-- Bill Sloman, Sydney
s
Some do. Advertising to the middle aged is largely pointless, people mostly quit taking ad copy seriously by then.
yet advertisers still target the young with bullshit, ensuring no middle ag ed person takes notice.
And for old age products, advertisers imagine the old to have all of one fu nctioning brain cell left, despite the far greater life experience. Again i t ensures the target demographic think the advertisers are a joke. I guess one has to be young to come up with the kind of nonsense advertisers do.
NT
Rule of thumb: avoid any product advertised "for the over 50s". It will be /worse/ value than equivalent products advertised to the whole population.
Like viagra?
Related to the joint care thread, an exception to that rule is the "for men over 50" vitamins that don't contain iron. Older men don't process iron as well as younger men.
Mark L. Fergerson
Master list of "things designed for old people you shouldn't bother buying":
Cell phones designed for old people
Buicks
Hair transplants
Vintage convertibles
Prunes
Reverse mortgages
Commemorative coins
Newspapers
Homes in Florida/Arizona
My rules of thumb: If it's advertised on TV, be wary. If it's advertised as "Not Sold in Stores" it's guaranteed to be junk. ...Jim Thompson
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What if the Pilgrims shot a bobcat instead of a turkey?
We'd be eating pussy for Thanksgiving!
Obviously some do, but not anywhere near the largest percentage. 62% of new cars are bought by boomers, while millennials buy about 13% of new cars. The auto market is really "booming" now but how long is that going to last?
Nonsense. You flatter yourself.
Well, when cell phones had buttons, the octogenarians liked big buttons.
They were never worth buying.
Not designed for "old" people. Hair transplants are designed for the
39YOs.What's wrong with toys?
I used to eat them as a kid.
Unless you're old, you can't. There are cases where they make sense.
Not just old people. "Collectors" come in all ages.
Right. They're all leftist rags.
Good investment. I wish I'd bought one on the Gulf beach in '08.
ng":
Arizona might be okay (though the local politics is a bit unsavoury).
Florida is bad long term investment. Anthropogenic global warming looks lik e it going to be good for about 10 metres of sea level rise - six metres wh en the Greenland ice sheet slides off into the ocean, and four more metres from the West Antarctic ice sheet.
We haven't got much of a clue exactly when it is going to happen, but if th e end of the most recent ice age is anything to go by, lots of ice is event ually going to slide off over a few decades (with an appreciable chance tha t it will dump enough fresh water into the North Atlantic to turn off the G ulf stream for quite a while).
Not believing that anthropogenic global warming is happening won't keep you r feet dry.
-- Bill Sloman, Sydney
Loud, since I'm deaf.
Big glyphs, so I don't have to put my glasses on.
Big buttons aren't an advantage for me - yet (but they are for my 95yo mother that has lost much sensation in her fingertips)
Agreed.
In particular, the "Costa Geriaticas" fill me with horror! Over my dead body, and all that.
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