Not sure if the EL material I have available is less efficient than how it used to be back in the day, but this inverter circuit:
Can't drive some replacement EL material (the material tends to itself fade out with time) I've put under the LCD display to very decent brightness. It's too dim under room lighting.
Power is 5V supplied bottom right, I'm assuming the small xfmr is wound like an autotransformer with taps? The circuit is pretty insensitive to component changes, almost any small-signal NPN seems to work, reducing C18, R1, R2 by half has little noticeable effect other than slight psu draw increase. Oscillation freq stays about 800 Hz.
Raising supply voltage to 6, 7, 8 volts increases brightness, oscillation freq stays about the same, whine from the inverter starts to become objectionable.
If the oscillation frequency and power output is mostly determined by the characteristics of the transformer I guess I'm SOL.