It's only claimed in the context of USB. USB is regulated and the IDs are assigned but the regulating body and become the property of the assignee. It's not a trademarking of the integer, Intel tried that once, and failed.
EAN/UPC is the same deal, numbers are assigned and become the property of the assignee when used in the EAN context.
Internet is the same only the numbers are 32 bits, they are bought and sold. The going rate seems to be $13 each in blocks of 4096 and slightly cheaper in bulk
MAC addresses. same deal.
Phone numbers remain the property of the provider/regulator, but you can rent them.
In all these cases the number is only "owned" in a specific context
So, what do you do? go with prolific's PL230x parts and hope the don't "update" their drivers again, or go with SiLabs CP2101 because they haven't pulled a similar stunt (yet), or roll your own?
As a maker of expensive equipment can you get a commitment from FTDI that will allow a mutually beneficial solution should you ship a load of fake parts?