Resampling in FPGA with irrational or large rational ratios

Resampling with small integer ratios can be pretty staightforward, like a rate change of 3/2, upsample by 3 -> LPF -> decimate. However, it's not as simple when it's a ratio of large integers or some arbitrary new sample rate.

I found one document on resampling:

Is this how others are implementing resampling for these cases? Multiplying the input samples with a windowed, weighted sinc at the new sample frequency?

Thanks for any insights, Brady