Ever wonder why some web pages are written on the quirky side, seem superficial or raise the question 'I'm reading but not getting anything from this sh*t.' It's not due to a crappy writer making the website. It's someone writing with use of SEO (search engine optimization) to make the website rank high.
The writing on the web site is bloated with keywords, word stemming (potting, pots, potter,pottery,potted), ridiculous use of synonyms, tautology is used(method to bloat with keywords), deliberate wordiness (method to bloat with keywords) and use of alternate sentence structure (ex. Pottery in Amazon is amazing. Amazon's pottery is amazing. The 1st one can rank better.)
And that's why most web pages are shitty to read. Web pages are designed to be ranked, not to be read. Google's ranker(Not AI yet.) is now responsible for causing a decline in the efficient readiblity on web pages.
Web pages are getting like this... Blah blah blah blah blah blah blah blah lah blah blah blah blah blah blah blah blah blah blah blah blah blah blah lah blah blah blah blah blah blah blah blah blah blah blah lah blah blah blah blah blah blah blah blah blah blah...USEFUL CONTENT..blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah lah blah blah blah blah blah blah blah blah blah blah blah blah blah blah lah blah blah blah blah blah blah blah blah blah blah blah blah blah blah lah blah blah blah blah blah blah blah