I'm not the sort who "participates"...
So, when routinely asked to fill out a survey to "tell us how we're doing", I smile politely and toss the form/receipt in the trash outside the establishment (soas not to disappoint the droid that just looked at me so *hopefully*!)
But, the little handout I received today was hard not to laugh at! "Enter to win $100 gift card!" [golly, gee... you're spending $100 *total* on the 3 or 4 stores you have in town to incentivize folks to provide you with this data? Disclosing their names, addresses, etc. in the process? Wow! How generous -- NOT!] "Your opinion matters to us" [wow, I'm flattered!] "and we would like to invite you" [OhMiGosh! Li'l ol' me? How flattering! Oh, but, wait... I look over my shoulder as I'm leaving and I see you're also inviting that guy who was in line BEHIND me! :< ] "to take our Customer Experience Survey." [Yes, I've experienced being a customer...] "We strive for 9s or 10s on our survey." [And, the cashier has dutifully circled this in pen while making her "pitch" to me. It's nice to see they STRIVE for
9's and 10's -- and not 1's and 2's!] "We consider a score of an 8 or below to be a zero." [OK, so if I think you're operating at an '8' level, I should feel free to report that as a zero?] "Please let us know how we can serve you better!"Anyway, aside from the obvious issues suggested by my satire, what really caught my attention was the "8 or below" statement. WITHOUT it, the preceding "9 or 10" seems like a neutral statement that ANY vendor should be making.
But, the "8 or below" is a zero suggests some psychological pressure behind all of these numbers. As if attempting to bias replies upwards (i.e., don't bother giving us a 1-8 as we won't seriously consider the fact that you gave us a 4 instead of a 5 -- or 3!)
The net result is it has prompted me to send a letter to the corporate office (I'm not interested in competing for your measly "incentive prize"; OTOH, I am motivated enough to dig up your corporate mailing address, type a letter, invest in a piece of paper, an envelope AND a *stamp* to convey the comments that, prior to this, I'd simply not considered worth reporting -- I vote with my purchase dollars, not with USPS correspondence).
Do (you) folks actually bother with these? And, *think* about the phrasing of the request? Or, does it talk to some part of their brain subliminally, etc.?