Talking about rockets got me thinking there must be a way to get personal rocket transport down to a price that's affordable by the average citizen.
The problem with the Musk proposal is that, like the Tesla, it has too many frills to make it cost-effective. I don't think you really need a crew cabin or cockpit or pressure hull or avionics bay or cooling or recovery system or any of that stuff, just adds weight and cost, and more to go wrong.
Just have like a long aluminum scaffold that has some chairs attached to it with tethers in a ring, like that swing ride at the carnival but stacked up. Each passenger gets a pressure suit, oxygen supply, and parachute. Stick an ablative heat shield on the bottom and an aerodynamic faring over the whole thing.
On re-entry after the "payload" slows enough the scaffold spins up, the heat shield is discarded and the tethers are flung outward; if you time the detach mechanism just right for each passenger you can fling them in all different directions such that they gently parachute down right in front of their home or office. Don't need a runway or any special landing zone, don't even have to call an Uber.
A aerospace-spec 486 could probably handle all of it, including rocket guidance and per-passenger destination calculations.