Women can dress like super-feminine models, or like river-rafting tomboys, and look great either way. Men are more constrained.
The fashion industry keeps trying to sell men make-up, fragrences, frilly shirts, skirts, all sorts of whiplash fads, and it mostly doesn't work, thank Goodness. Most guys buy new stuff when the old stuff wears out, and we buy four of everything so we won't have to shop again for a year or two.
The New York Times Style Magazine is a hoot, with the crazy stuff they want to get us to buy and wear. We don't need $3500 capes; we can get perfectly good plaid shirts for $15 at Target.