It's all about business:
Example:
I took my Jeep in for it's second oil change at the dealer, the price on the wall states:
$29.99 for the first 5 quarts of oil.
I get the bill and it's just over $50 bucks, I asked, "What about the advertised price", Answer "Oh, but you have a special premium filter in your Jeep and, we had to use more than 5 quarts".
Hmm, ok..
So, friday, I take it in for its third oil change, Same price on the wall but this day, I have a woman taking care of me at the desk. As she is making out the bill she said "Oh, you have a special oil filter" and then she hits the keys and the price comes to $44.95, I said hum, "why did I pay $50 last time? Did you not add the extra quart of oil?? The answer was, "5 quarts is all that was needed, no indication of extra oil here." Then she stated, "I don't understand why they needed more the last time?"
So, as I get ready to pack up my laptop to get back in my Jeep, she said "oh, btw, you have 2 more oil changes before you get a free oil change" and I then asked: "Does that also cover the extra oil that I need only some times and does that also cover that special premium oil filter that is needed?"
Jamie