Good for Sparkfun. They've become my equivalent to Digi-Key when I want modules, dev kits, and development hardware. If they can afford a $100K online giveaway, I guess they're doing well enough that they'll be around a while.
I was surprised at the number of people in the last part of the video. It looks like they have 30 to 50 employees. That's about 3 times what I would have guessed.
Mark Borgerson